Templates and exercises to help you understand the problem space through visualizing the customer context, capturing insights, and connecting the dots between goals, opportunities, and solutions
Use this template to capture insights, opportunities, the individual's experience map, and other basic details you hear during a customer interview.
Make sense of the opportunity space by mapping your customer's experience; use it to dig deeper into customer stories during interviews.
Use this template to organize pain points and opportunities you find in customer interviews against your various objectives.
